The marketing function is critically responsible for
driving the top line - and the processes that it must
manage are the most varied of any function within
the firm - yet across the typical organization, marketers
are, ironically, the least well equipped with tools
to help them do their jobs. What marketers need is
a single software platform, i.e., a "marketing
desktop," that is designed around the marketer's
job - designed to automate the entire marketing management
process, from planning through execution and analysis:
a solution for Enterprise Marketing Management (EMM).
In fact, such a solutions exists
Hands Marketing
