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Special Services |
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Nitel needs what it takes to stay competitive
in an era of exponential change? Are you poised to
handle the pace of change as the speed of business
continues to increase? What can prepare you to more
quickly react to market conditions? Hand's report
"Marketing: Keeping Pace in a Postmodern World"
uncovers what you need to know to face today's complex
business world
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Every organization,
no matter the size, develops some form of a strategic
marketing plan. A group of marketers, with organizational
objectives in one hand and budgets in the other, determines
the optimum mix of programs that will deliver the results
their company needs. It's a long, continuous process,
often slowed by lengthy review and approval cycles.
But it doesn't have to be that way.
The Hands Marketing Planning module
enables you to create and share your marketing playbook
online, capturing objectives, budgets and proposed programs.
Through an online, automated workflow, Hands Marketing
expedites the planning process and enables you to quickly
adjust that plan based on changing market conditions.Planning
includes:
- Objective
- Resource planning
- Financial management
- Program proposal, review and approval
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| Successfully
Facilitating a Marketing Strategy Session |
It was once said that the best way to anticipate the
future is to create it. The author of this very poignant
statement must have planned a few marketing strategy
sessions in her time because the key to successful facilitation
is tenacious preparation.
Strategic planning, whether it is marketing, financial
or operational, is both a management philosophy and
a process. It is philosophically driven by a company's
mission and vision as well as by those individuals who
are responsible for carving and reshaping the strategy
each year. According to the Dictionary of Marketing
Terms (AMA, 1988), "Strategic market planning is
the process that yields decisions in how a business
unit can best compete in the markets it elects to serve....The
plan that is the output of the process serves as a blueprint
for the development of the skills and resources of a
business unit and specifies the results to be expected."
Likewise, strategic planning should be viewed not as
merely an annual off-site meeting that includes a couple
of rounds of golf, but the cornerstone of a successful
strategic marketing plan. Strategic planning is a process,
not an event.
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Hands Marketing
