Some Final Thoughts

The goal-setting process links specific performance measurements to the key marketing challenges. In order to complete the final strategic marketing plan, the group should outline specific performance measurements and strategies to monitor and assess each strategic goal and key marketing challenge throughout the year. Additionally, appropriate resource allocation meetings should be facilitated between the marketing and financial planning departments. Both of these tasks should be facilitated within a week or two following the marketing strategy session. Then a follow-up meeting should be conducted within a month of the original strategic session to review and gain a consensus on the final plan.

Youth Marketing and Research...On The Street

The youth market is bigger, more influential, richer and more jaded than ever before. With 15-19-year-olds spending close to 80% and 20-24-year-olds spending close to 33% of their income on non-essential items, according to the Australian Bureau of Statistics (ABS), it is easy to understand why companies are looking to build marketing strategies for this demographic.
Under-25s are the savviest consumers in the marketplace. They have grown up in the "consumer culture" and have been exposed to advertising since birth. Companies are now hitting the streets to find out what makes under-25s tick and people have begun labelling this new phenomenon as social surfing. Gone are the staid market research interviewers dressed in suit and tie - men and women with a greater understanding of the under-25 market and how to approach them have replaced them.
Social surfing and related research techniques have proven successful with the youth market. But keep in mind that the technique of peer-to-peer street research can be used with great success in nearly any demographic from pre-teens to senior citizens. Street research is less invasive than door-to-door interviewing, and who answers mail-out questionnaires (unless there's something in it for them) these days? The social surfing technique is for everyone...the most important thing to remember is to match your surfer with your demographic group.

Since 1992 Hands Nigeria Limited has been dedicated to supplying the business-to-government vendor community with the highest quality mailing lists, consulting services and seminars available. Since then, we have evolved into the leading advisory firm on marketing to the Federal government.
We have been fortunate enough to work with some of the most successful companies in the market, consulting on some of the largest contracts ever awarded, on multiple GSA schedules and open market projects, covering almost 100 product and service categories. This gives us an unparalleled breadth and depth in the marketplace.
Our clients include cataloguers, manufacturers, systems integrators, resellers, event producers, publications, software developers and others interested in maximizing their market share.
Our business partners represent what we feel are the best complimentary services available in this market, and each represents the high standards we demand.
If you need any information regarding marketing to the government, please email us and we will help you find what you need.
Be advised that using the services of Hands Nigeria Limited is not for the passive!
In 1989 Hands Nigeria Limited added public seminars and consulting to the services it offers.

The founders of Hands Nigeria Limited are widely regarded as a leading expert in marketing to the Federal government. They have worked with hundreds of companies representing a vast array of products and services (manufacturers, publishers, event producers, cataloguers, resellers, software developers, associations and others) helping each to better define and reach their target audiences within the expansive federal market.

The group of Doctors needed a new way to reach their current marketing goals while at the same time cut overhead and increase revenues. By taking advantage of their unique Marketing Research and Development Staff and millions in dollars of research & development, a better, less expensive, more result oriented and profitable way was developed… and Hands Nigeria Limited was born! Through Hands Nigeria Limited’s progress the physicians have reached that goal!