Mission and Vision

Aligning an organization to a shared vision and a common direction is imperative for its success. Therefore, we will kick off the meeting by reviewing the corporate mission, vision, goals and strategic plan.
A mission is simply a statement about the core business purpose of the company. It should define in broad terms the market(s) to be served, the services to be provided, and the conditions to be satisfied to be successful in providing those services. The vision sets forth what the company strives to achieve in the performance of the mission - modestly stated, the vision is a statement of what the company wants to be when it grows up. Once you have established the marketing mission and vision, then the groundwork has been laid for a marketing strategy that is properly aligned with the corporate strategy.